Vision and Mission


The guiding vision of the VLCC Group is “Transforming Lives”.

The three pillars of “Transforming Lives”, have been transforming self, spreading wellness, and transforming the future.

These pillars have been the hallmarks of the VLCC Group since it was founded by Mrs. Vandana Luthra in 1989 and remain the foundation upon which VLCC Group continues to build its success today.


To be the preferred brand in the health and beauty business, nationally and internationally, by building loyalty, exceeding internal and external customer expectations, and adding value to our stakeholder’s investment.


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